Most news publishers stop short of producing content for an individual journalist’s accounts. “Because, as the thinking goes, what happens if that person leaves and takes all their audience with them?”
Fellow Ryan Kellett comments on Dave Jorgenson's new weekly news skit show, produced by the Post but published to Jorgenson's personal accounts. "Anyone considering a similar arrangement should 'hammer out what the expectations are to drive value for the journalist and the publisher, be it a link back, a call to subscribe, or a newsletter signup,' Kellett said."
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